Florence, Oregon, is beautiful every season, with mild temperatures and stunning natural scenery. Located on the Oregon Coast at the mouth of the Siuslaw River, just north of the Oregon Dunes National Recreation Area, Florence provides an ideal location for visitors. It combines all the region's attractions in one place, featuring freshwater lakes, miles of coastal sand dunes, and world-class landmarks such as the Heceta Head Lighthouse and the Sea Lion Caves. Florence has become a favorite destination for food lovers, and adventurers alike.
Explore Old Town Florence, Oregon
Shopping
You may be surprised that the small town of Florence, Oregon has some cool and unique shopping. I recommend you start in Old Town Florence where you will find a variety of retail shopping; including numerous galleries, boutiques, gifts, jewelry, and rock shops. More shops can be discovered tucked into side streets, so don't be afraid to explore. In addition, if you enjoy thrifting, Florence has some great thrift stores to check out.
Strolling
Take a leisurely walk along Bay Street and soak in the nostalgic atmosphere of this charming downtown area adorned with vibrant flower baskets, benches, and a delightful gazebo. On some weekends, you may be fortunate enough to catch live music performed by talented local artists. Head down to the pier and enjoy the views of the water, boats, and sea lions.
Visit Heceta Head Lighthouse
Heceta Head is one of the most beautiful lighthouses in the world and that is not just my opinion. It sits 206 feet above the Pacific Ocean and has one of the strongest lights on the Oregon coast, its automated beacon can be seen 21 miles from land. The Heceta Head Lighthouse and Lightkeeper’s Home, established in 1894, are listed on the National Register of Historic Places.
The lighthouse is 12.5 miles from Florence and has a free day parking area. The half-mile trail to the lighthouse begins in the parking area and passes by the lightkeeper's house on the way up to the lighthouse and viewpoint. The trail is short and has a mild climb. The views are EPIC, well worth the drive, and the short walk to the top.
Take a Hike
I have two favorite hikes that I take every time I visit Florence, Oregon. Both options are available year-round. Bring a hat, coat, and gloves to enjoy these trails year-round. You'll be rewarded with fresh air and beautiful scenery.
Jessie M. Honeyman State Park Trail $5 day-use parking fee
This versatile coastal park is tucked in the dunes three miles south of the city of Florence and two miles from the ocean. Known simply as "Honeyman," the park includes the second-largest Oregon state park campground and two sparkling freshwater lakes. Take the easy 2-mile trail around the lake and enjoy the wonderful views of forest, dunes, and lake. The park is open year-round.
Wohink Lakeside Trail
This is a scenic 2.0-mile out-and-back trail near Florence, Oregon. I consider this an easy route and takes about 40 minutes to complete. This trail is ideal for birdwatching and hiking. Dogs are welcome on leash.
Visit the Dunes
The Oregon Dunes are the largest expanse of coastal sand dunes in North America, stretching 40 miles from Florence to North Bend. The Oregon Coast dunes have numerous opportunities to explore and experience the incredible wonder of the dunes. You can rent ATVs, dune buggies, or try out sandboarding if you are adventuresome.
Not up for driving your own dune buggy? Book a tour of the dunes with an experienced guide on one of the many giant dune buggies. You will have a blast, sit back and relax, and let someone else navigate the tricky dunes for you.
Enjoy Fresh Seafood Dining
Florence has some wonderful seafood dining options offering fresh and creative takes on seafood recipes.
Our Favorite Dining Spots in Florence, Oregon
Please check with the restaurants individually for their hours, menus, and other details.
Try the Crab Chowder (OMG the best!) and fresh crab (in season).
Try the Crab Encrusted Halibut, Grilled Sea Scallops, Seafood Pasta, Steamer Clams, and Lime Pepper Prawns.
Coconut Prawns, Clam Chowder, Steamed Mussels, Seared Sea Scallops, Lemon Caper Salmon, and the Steam Pot for Two.
Must try the Seared Ahi Tuna Appetizer, Parmesan Halibut, Seafood Pasta, and Wild Alaska Salmon.
Must try the Loaded Bloody Mary it is the absolute best Bloody Mary I have ever had! Try Crab Cakes, Fried Oysters, and Pan Seared Scallops.
Kung Pao Calamari, Halibut Fish & Chips, and Fish Tacos.
Award Winning Clam Chowder (my favorite in town), Amber Ale Beer-Battered Prawns, and Honey Garlic Prawn Skewers.
You will not want to miss the BEST COFFEE SHOP in Florence. Visit the River Roaster Coffee Shop and experience excellent service, great coffee, baked goods, and the best views of the Siuslaw River and dunes. This is a family-owned and beloved local spot in Florence. Your coffee expectations will be forever changed after visiting this wonderful coffee shop.
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